Pet Tails
Pet supplement brands
Clear ingredient stories, policy-safe ads and subscription growth for joint, gut, skin and calming products.
Marketing for brandswhose customerssay "my baby".
Pet Tails is a growth agency for pet supplement, pet apparel and veterinary brands in the USA, Canada and Europe. Paid ads, creative, content and SEO, run by one in-house team that only does pets.
Pet industry only since August 2024
USA and Canada brands on our books
One team for strategy, ads and creative
Three kinds of pet business. Three very different buyers.
A supplement buyer reads the label twice. An apparel buyer worries about fit. A clinic client wants trust and a quick booking. We market to each one differently.
Pet apparel and gear
Creative that shows fit and quality, and size help that cuts returns.
Veterinary businesses
Local search, reviews and paid search that fill appointment books.
Brands spending $40k+ a month, made more profitable.
Mid-sized pet brands in the USA and Canada. Different categories, same brief: grow without wasting budget.
Hollowfern Pet Co
ROAS had stalled as Meta costs rose. We rebuilt creative around vet-reviewed ingredient stories and split new-customer ads from retargeting.
1.6x → 2.4xBlended ROAS
-31%Cost per new customer
Pinegrove Hound
Sales were packed into eight weeks of winter. We launched fit-focused UGC early and opened US border states as a second market.
+62%Season revenue
2.1xROAS at higher spend
Larchmont Vet Partners
Spend went to broad keywords that rarely booked. We moved to clinic-level campaigns, call tracking and review requests after each visit.
-38%Cost per booked visit
+54%New-client bookings
Whitlow Cat Co
One-time buyers rarely came back. We built subscribe-and-save offers into ads and email, and tested 40+ creatives in 90 days.
+44%Subscriptions
11 of 40Creatives won
Ridgeway Trail Dog
Shopping spend was spread across hundreds of products. We split out hero products, fixed feed titles and cut search terms that never bought.
1.8x → 2.7xShopping ROAS
-24%Wasted spend
Cinder & Sage Pet
Buyers did not see why gut health matters. We built an education funnel: blog content, quiz landing pages and retargeting.
3.1xOrganic traffic
2.3xPaid ROAS
Illustrative examples. Brand names and figures represent the kind of work we do and are shown for illustration. Real client case studies are anonymised and shared on request.
Six services. One team. No handover gaps.
Start with one service or bring us the whole funnel. Strategy, media and creative sit in the same room, so tests ship fast.
Paid ads and performance
Meta, Google, Shopping and YouTube, run for ROAS and profit with weekly creative and audience tests.
Creative design and video
Static ads, UGC-style video and product visuals that stop the scroll and explain the product fast.
Content and social media
Content calendars, copywriting and posts that teach pet parents and build trust over time.
SEO and website content
Product pages, category pages and blog content that rank and convert.
Market and competitor research
Who you compete with, how they position, and the gap your brand can own.
Lead generation and outreach
Prospect lists and personal outreach for brands that sell to clinics, retailers and partners.
From first call to scaling, in four steps.
1
Audit
We review your ad accounts, site, margins and customers before suggesting anything.
2
Plan
We agree targets, the budget split and the first three tests worth running.
3
Launch and test
New creative, audiences and pages go live in the first two weeks.
4
Scale
Budget moves to what pays back. Weekly updates in plain English.
Pet Tails vs a generalist agency
Most agencies are good at ads. Few know why a pet parent hesitates before buying a joint chew. Here is the difference in practice.
| Area | Pet Tails | Typical generalist agency |
|---|---|---|
| Who they understand | Pet parents and pet professionals, nothing else | Every industry, so pets get a generic playbook |
| Supplement ad policy | Built into every brief and script from day one | Learned the hard way, after disapprovals |
| Who does the work | One in-house team, from strategy to creative | An account manager plus outsourced creative |
| Creative testing | New creatives and audiences tested every week | A creative refresh every month or two |
| What gets reported | ROAS, cost per new customer and creative winners | Clicks, impressions and platform-reported ROAS |
| Ad accounts | Always owned by you | Sometimes set up and held by the agency |
Generalist agencies treat a joint chew like a phone case. We don't.
Pet industry only
Every account we run sells to pet parents or pet professionals.
Policy-aware supplement ads
Health claims trip ad policies. We write copy that converts and stays approved.
Your time zone
We work with brands in the USA and Canada and hold calls in your working hours.
Numbers you can check
ROAS, cost per customer and creative winners, straight from your own accounts.
Questions brands ask us
Where are you based, and does the time zone work?
Our team is in Mumbai, India. We already work with brands in the USA and Canada and schedule calls in your working hours.
Which markets do you cover?
The USA, Canada and Europe. Campaigns, content and research are planned for each market separately.
What size of brand do you work best with?
Growing pet brands that already sell online and want to scale profitably, plus veterinary groups with one or many locations.
Can we start with just one service?
Yes. Many brands start with paid ads or creative and add more once they see results.
How do we get started?
Book a short call. We will ask about your brand, goals and current numbers, and tell you honestly where we can help.
Ready to grow your pet brand, profitably?
Tell us about your brand and goals. If we are a good fit, we will share a clear first step. If not, we will say so.